Build promotes the relaunch of U2's Achtung Baby album
One of Build’s clients, Universal Music, took delivery of a U2 branded Trabant. Once the most common vehicle in East Germany, the car featured in the artwork for the bands' classic 'Achtung Baby' album, and also on their famous Zoo TV tour.
Build were tasked with displaying the Trabant somewhere in London to promote the 20th Anniversary re-release of Achtung Baby and their 96 sheet billboard site on the M4 immediately sprang to mind.
And so, with the help of a very large crane, a hydraulic lift and some clever carpentry, the car was attached to the billboard, in front of the Brandenburg Gate, for all to see.
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