Citi celebrates 200th anniversary with CBS outdoor UK
CBS Outdoor UK today announces the launch of a new campaign with Citi in order to mark the bank’s 200th anniversary which will see the domination of tube stations around London with creative that will tell the story of the banks rich history and heritage of innovation.
Citi will take over CBS Outdoor UK’s assets at stations at Canary Wharf, Waterloo and Liverpool Street from 14 May to 10th June, including pillar wraps, floor graphics, double sided glass walls, escalator surrounds, vinyl panels, banner sites and escalator silver centres, with an additional wrapped corridor at Bank station.
The campaign is designed not only to celebrate the banks bi-centenary, but also to communicate a new strategy for the brand with the central theme of ‘progress’, to show how the bank has enabled progress from its roots as a trade finance bank in 1812, to funding the Trans-Atlantic Cable in 1866, to pioneering the ATM in 1977, then to helping to launch Google Wallet in 2011.
CBS Outdoor UK Country Director Jason Cotterrell comments:
“This is a great campaign that not only celebrates Citi’s history, but also looks to the future with a fresh approach for the brand. Using outdoor advertising at transport hubs in London is an ideal platform to reach the banks urban focussed target audience, with the station dominations demonstrating the creative flexibility and diversity of the outdoor format.”
This activity forms part of a wider advertising campaign that will reach more than 200 markets worldwide with localized campaigns in more than ten markets including Brazil, China, Colombia, Germany, Hong Kong, India, Russia, Singapore, UAE, UK and the US.
The campaign was bought by Kinetic in Manchester.
