<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>Outdoor Media Centre</title><link>http://www.outdoormediacentre.org.uk/</link><description>Outdoor Media Centre RSS Feed</description><pubDate>Thu, 17 May 2012 21:13:26 GMT</pubDate><atom:link href="http://www.outdoormediacentre.org.uk/rssFeed/" rel="self" type="application/rss+xml" /><item><title>Citi celebrates 200th anniversary with CBS outdoor UK</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4391</guid><description></description><pubDate>Thu, 17 May 2012 15:50:00 GMT</pubDate></item><item><title>VeriFone Media Brings Sky News into London’s Taxis</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4389</guid><description></description><pubDate>Thu, 17 May 2012 13:17:00 GMT</pubDate></item><item><title>Ocean Outdoor remains independent as new investor LDC backs the management team</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4388</guid><description></description><pubDate>Thu, 17 May 2012 10:36:00 GMT</pubDate></item><item><title>Clear Channel and GSK bring life to Britain’s roadside for the first time in healthcare</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4374</guid><description></description><pubDate>Tue, 15 May 2012 14:47:00 GMT</pubDate></item><item><title>blowUP media appoints Aimee McKay as Sales Director</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4373</guid><description></description><pubDate>Tue, 15 May 2012 11:12:00 GMT</pubDate></item><item><title>blowUP media Launch New Giant Poster Sites in Birmingham and Manchester</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4372</guid><description></description><pubDate>Tue, 15 May 2012 10:59:00 GMT</pubDate></item><item><title>National Centre for Domestic Violence Launch User Controlled Billboard Campaign</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4367</guid><description></description><pubDate>Tue, 8 May 2012 16:02:00 GMT</pubDate></item><item><title>Miele launches outdoor advertising campaign for vacuum cleaners</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4366</guid><description></description><pubDate>Tue, 8 May 2012 15:37:00 GMT</pubDate></item><item><title>Clear Channel a winner in Exeter</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4365</guid><description></description><pubDate>Tue, 8 May 2012 15:14:00 GMT</pubDate></item><item><title>Outdoor achieves 3.1% growth in Q1, 2012</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4362</guid><description></description><pubDate>Fri, 4 May 2012 11:43:00 GMT</pubDate></item><item><title>The Avengers Hit Old Street</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4360</guid><description>The Avengers Hit Old Street</description><pubDate>Thu, 3 May 2012 13:09:00 GMT</pubDate></item><item><title>Greggs to the rescue - Baker launches brand new integrated marketing campaign</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4359</guid><description>Greggs to the rescue - Baker launches brand new integrated marketing campaign</description><pubDate>Wed, 2 May 2012 19:09:00 GMT</pubDate></item><item><title>Consumer adoption of mobile NFC</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4358</guid><description></description><pubDate>Wed, 2 May 2012 18:09:00 GMT</pubDate></item><item><title>OMC announces new Board membership tier</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4357</guid><description>OMC announces new Board membership tier</description><pubDate>Mon, 30 Apr 2012 12:31:00 GMT</pubDate></item><item><title>London’s Stratford Tower offers world beating advertising site</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4356</guid><description></description><pubDate>Mon, 30 Apr 2012 11:13:00 GMT</pubDate></item><item><title>New premium digital billboards</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4355</guid><description>New premium digital billboards</description><pubDate>Fri, 27 Apr 2012 16:24:00 GMT</pubDate></item><item><title>Digital UK walks away with Grand Prize at Clear Channel Outdoor Planning Awards</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4354</guid><description></description><pubDate>Thu, 26 Apr 2012 15:20:00 GMT</pubDate></item><item><title>New management structure announced at Admedia</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4317</guid><description>New management structure announced at Admedia</description><pubDate>Mon, 23 Apr 2012 14:58:00 GMT</pubDate></item><item><title>Amscreen hires Jamie Lindsay as managing director</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4316</guid><description></description><pubDate>Fri, 20 Apr 2012 15:23:00 GMT</pubDate></item><item><title>The Prince’s Foundation for Children  and  the Arts enable over 200,000 children to make their faces famous on the front of Buckingham Palace</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4313</guid><description></description><pubDate>Wed, 18 Apr 2012 12:30:00 GMT</pubDate></item><item><title>Outdoor Media Centre releases Customer Journey Research</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4312</guid><description>A study conducted for the Outdoor Media Centre (OMC) by ICM Research and On Device Research (ODR) has revealed that outdoor advertising has a strong influence on consumers, nudging them along towards the purchase at every phase of the Customer Journey.
</description><pubDate>Wed, 18 Apr 2012 11:04:00 GMT</pubDate></item><item><title>Mirror Mirror in the mall who’s the fairest of them all.....</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4311</guid><description></description><pubDate>Tue, 17 Apr 2012 12:18:00 GMT</pubDate></item><item><title>CBS Outdoor UK appoints Gavin Brice to Director of Franchise, Assets and London Rail</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4305</guid><description>CBS Outdoor UK appoints Gavin Brice to Director of Franchise, Assets and London Rail</description><pubDate>Fri, 13 Apr 2012 14:18:00 GMT</pubDate></item><item><title>Travis Perkins targets trade with Posters in Transit</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4294</guid><description></description><pubDate>Fri, 13 Apr 2012 10:37:00 GMT</pubDate></item><item><title>work.shop.play research panel</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4286</guid><description></description><pubDate>Wed, 11 Apr 2012 15:09:00 GMT</pubDate></item><item><title>Gesture Control Media first for Microsoft</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4274</guid><description>Gesture Control Media first for Microsoft</description><pubDate>Thu, 5 Apr 2012 14:45:00 GMT</pubDate></item><item><title>Helena Kavanagh joins JCDecaux as Managing Director - Street Furniture</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4273</guid><description>Helena Kavanagh joins JCDecaux as Managing Director - Street Furniture</description><pubDate>Thu, 5 Apr 2012 14:12:00 GMT</pubDate></item><item><title>Opportunities for integrated mobile and out of home campaigns grow as consumers continue to embrace smartphone technology</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4272</guid><description>Opportunities for integrated mobile and out of home campaigns grow as consumers continue to embrace smartphone technology</description><pubDate>Thu, 5 Apr 2012 12:32:00 GMT</pubDate></item><item><title>Customer Journey Premiere</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4271</guid><description>Customer Journey Premiere</description><pubDate>Thu, 5 Apr 2012 12:18:00 GMT</pubDate></item><item><title>blowUP media relaunches with a comprehensive brand review</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4270</guid><description>blowUP media relaunches with a comprehensive brand review</description><pubDate>Thu, 5 Apr 2012 11:59:00 GMT</pubDate></item><item><title>Forecourt ads 'driving' impressive awareness for DFT's THINK! campaign</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4269</guid><description>Forecourt ads 'driving' impressive awareness for DFT's THINK! campaign</description><pubDate>Thu, 5 Apr 2012 10:29:00 GMT</pubDate></item><item><title>First body motion recognition trial in the UK captures consumer behaviour as never seen before</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4268</guid><description>First body motion recognition trial in the UK captures consumer behaviour as never seen before</description><pubDate>Thu, 5 Apr 2012 10:21:00 GMT</pubDate></item><item><title>CBS Outdoor UK brings Magners to the Tube for Summer</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4267</guid><description>CBS Outdoor UK brings Magners to the Tube for Summer</description><pubDate>Thu, 5 Apr 2012 10:04:00 GMT</pubDate></item><item><title>Ubiquitous taxis put on their racing colours for Sky Sports F1 HD</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4266</guid><description>Ubiquitous taxis put on their racing colours for Sky Sports F1 HD</description><pubDate>Thu, 5 Apr 2012 09:55:00 GMT</pubDate></item><item><title>Countdown to switch off - Earth Hour 2012</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4265</guid><description>Countdown to switch off - Earth Hour 2012</description><pubDate>Wed, 4 Apr 2012 13:07:00 GMT</pubDate></item><item><title>CBS Outdoor International announces results of Pan European Research: "Interactive Europe"</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4264</guid><description>CBS Outdoor International announces results of Pan European Research: "Interactive Europe"</description><pubDate>Wed, 4 Apr 2012 13:00:00 GMT</pubDate></item><item><title>New Media space unveiled as King's Cross Western Concourse opens</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4263</guid><description>New Media space unveiled as King's Cross Western Concourse opens</description><pubDate>Wed, 4 Apr 2012 12:20:00 GMT</pubDate></item><item><title>Maritime Media sign deal with Kent County Cricket Club</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4262</guid><description>Maritime Media sign deal with Kent County Cricket Club</description><pubDate>Wed, 4 Apr 2012 10:46:00 GMT</pubDate></item><item><title>Premier Foods brings exceedingly happy moments with 'surprising' Mr Kipling campaign</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4261</guid><description>Premier Foods brings exceedingly happy moments with 'surprising' Mr Kipling campaign</description><pubDate>Mon, 19 Mar 2012 09:38:00 GMT</pubDate></item><item><title>CBS Outdoor UK  in major quality upgrade of national rail sites with Prismaflex UK’s revolutionary Storm-Flex dry posting system</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4259</guid><description>CBS Outdoor UK  in major quality upgrade of national rail sites with Prismaflex UK’s revolutionary Storm-Flex dry posting system</description><pubDate>Mon, 19 Mar 2012 09:30:00 GMT</pubDate></item><item><title>‘I Love You Mum!’  - inventor unveils interactive Mother’s Day billboard</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4248</guid><description>‘I Love You Mum!’  - inventor unveils interactive Mother’s Day billboard</description><pubDate>Fri, 16 Mar 2012 09:30:00 GMT</pubDate></item><item><title>Volkswagen leads the way with social media and outdoor link-up</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4247</guid><description>Volkswagen leads the way with social media and outdoor link-up</description><pubDate>Wed, 14 Mar 2012 10:07:00 GMT</pubDate></item><item><title>Kinetic and JCDecaux pioneer first large-scale deployment of NFC</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4246</guid><description>Kinetic and JCDecaux pioneer first large-scale deployment of NFC</description><pubDate>Tue, 13 Mar 2012 09:51:00 GMT</pubDate></item><item><title>JCDecaux unveils ‘Action Stations’ vision for the future of rail advertising</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4244</guid><description>JCDecaux unveils ‘Action Stations’ vision for the future of rail advertising</description><pubDate>Mon, 12 Mar 2012 09:47:00 GMT</pubDate></item><item><title>Sky F1 gives the green light on Cromwell Road</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4243</guid><description>BskyB has chosen Clear Channel’s flagship Cromwell Road site as part of their out-of-home campaign for their new Formula 1 channel.</description><pubDate>Thu, 8 Mar 2012 10:43:00 GMT</pubDate></item><item><title>Vodafone UK is launch advertiser on Eurostar digital networks</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4242</guid><description>Vodafone will use the new digital media space at Eurostar to promote the Vodafone One Net service to the business audience, as part of a wider out-of-home campaign.</description><pubDate>Thu, 8 Mar 2012 10:23:00 GMT</pubDate></item><item><title>21 out of 27 main categories showed growth development in 2011 Vs 2010</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4241</guid><description>Outdoor expenditure in 2011 rose in the vast majority of categories</description><pubDate>Thu, 1 Mar 2012 10:40:00 GMT</pubDate></item><item><title>Eye’s latest research into passenger mindsets</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4235</guid><description>Eye are currently doing a neuro imaging study to find out what makes people tick.</description><pubDate>Wed, 29 Feb 2012 15:03:00 GMT</pubDate></item><item><title>Cravendale uses Muppets to question shoppers with ATM ads</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4230</guid><description>February saw ATMs across the UK host ‘The Muppets’ as part of Cravendale’s “The Milk Matters” campaign.</description><pubDate>Wed, 29 Feb 2012 13:16:00 GMT</pubDate></item><item><title>CBS Outdoor UK brings the glamour of London Fashion Week to the London Underground</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4229</guid><description>CBS Outdoor UK brings the glamour of London Fashion Week to the London Underground</description><pubDate>Wed, 29 Feb 2012 10:17:00 GMT</pubDate></item><item><title>Ubiquitous Cabs Get a Makeover from MAC Cosmetics</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4226</guid><description>MAC Cosmetics, the Official Makeup Brand of London Fashion Week, has launched a month long campaign with Ubiquitous, the UK’s leading taxi advertising company, to coincide with London Fashion Week.</description><pubDate>Wed, 29 Feb 2012 10:10:00 GMT</pubDate></item><item><title>Launch of largest airport advertising site in northern europe marks new phase in global leader's long-term commitment to the north east</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4214</guid><description>Launch of largest airport advertising site in northern europe marks new phase in global leader's long-term commitment to the north east</description><pubDate>Fri, 24 Feb 2012 16:45:00 GMT</pubDate></item><item><title>CBS Outdoor UK  and  Eurostar Announce ‘Live’ ad Campaign on the London Underground</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4212</guid><description>CBS Outdoor UK and Eurostar have announced the launch of a “live” advertising platform in a move to integrate social media and consumer conversation into its mainstream advertising activity on 100 CBS Outdoor UK Cross Track Projection screens (XTPs) and 100 LCDs across central London Underground stations.</description><pubDate>Thu, 23 Feb 2012 11:48:00 GMT</pubDate></item><item><title>McCain brings Ready Baked Jackets to life on the high street</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4205</guid><description>McCain Foods UK is using unique marketing technology, as part of a £1.4 million multi format campaign, to arouse consumers’ senses and demonstrate, quite literally, just how delicious new McCain Ready Baked Jackets really are.</description><pubDate>Wed, 8 Feb 2012 12:10:00 GMT</pubDate></item><item><title>Absolute Radio Launch its Largest Ever Marketing Campaign Targeting London  and  South East</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4204</guid><description>Absolute Radio is rolling out a brand new creative in 2012 for its highly successful ‘Faces for Radio’ campaign.</description><pubDate>Tue, 7 Feb 2012 16:55:00 GMT</pubDate></item><item><title>Cromwell Road uses the force in the first 3D Star Wars Film</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4201</guid><description>Cromwell Road uses the force in the first 3D Star Wars Film</description><pubDate>Tue, 7 Feb 2012 16:38:00 GMT</pubDate></item><item><title>Clear Channel and Madonna Partner to Launch Worldwide Multi-Platform Premiere of Her Latest Single “Give Me All Your Luvin”</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4200</guid><description>Clear Channel and Madonna Partner to Launch Worldwide Multi-Platform Premiere of Her Latest Single “Give Me All Your Luvin”</description><pubDate>Fri, 3 Feb 2012 12:22:00 GMT</pubDate></item><item><title>Absolute Radio ‘Faces for Radio’ campaign with Clear Channel</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4199</guid><description>Absolute Radio ‘Faces for Radio’ campaign with Clear Channel</description><pubDate>Fri, 3 Feb 2012 11:56:00 GMT</pubDate></item><item><title>Completion of Canary Wharf Media digital screens</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4190</guid><description>Completion of Canary Wharf Media digital screens</description><pubDate>Tue, 31 Jan 2012 16:37:00 GMT</pubDate></item><item><title>Build promotes the relaunch of U2's Achtung Baby album</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4189</guid><description>Build promotes the relaunch of U2's Achtung Baby album</description><pubDate>Tue, 31 Jan 2012 16:32:00 GMT</pubDate></item><item><title>Twitter feeds supply Forrest's digital screen in Manchester City Centre</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4188</guid><description>Twitter feeds supply Forrest's digital screen in Manchester City Centre</description><pubDate>Tue, 31 Jan 2012 16:27:00 GMT</pubDate></item><item><title>Outdoor Plus launches an outstanding new digital offer The Spire, A40 Western Avenue</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4186</guid><description>Outdoor Plus launches an outstanding new digital offer The Spire, A40 Western Avenue
</description><pubDate>Tue, 31 Jan 2012 16:19:00 GMT</pubDate></item><item><title>Ocean Outdoor upgrades Holland Park Roundabout Digital Screens</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4185</guid><description>Ocean Outdoor upgrades Holland Park Roundabout Digital Screens</description><pubDate>Tue, 31 Jan 2012 16:15:00 GMT</pubDate></item><item><title>Primesight acquire Martin McColl POS offering</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4183</guid><description>Primesight acquire Martin McColl POS offering</description><pubDate>Tue, 31 Jan 2012 16:09:00 GMT</pubDate></item><item><title>lastminute.com checks in with VeriFone Media and VNET</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4181</guid><description>lastminute.com checks in with VeriFone Media and VNET</description><pubDate>Tue, 31 Jan 2012 16:04:00 GMT</pubDate></item><item><title>Warner Bros creates a flurry of excitement with Happy Feet Two</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4180</guid><description>Warner Bros creates a flurry of excitement with Happy Feet Two</description><pubDate>Tue, 31 Jan 2012 15:55:00 GMT</pubDate></item><item><title>CBS Outdoor UK and Nike launch 'Make it Count' campaign</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4179</guid><description>CBS Outdoor UK and Nike launch 'Make it Count' campaign</description><pubDate>Tue, 31 Jan 2012 15:49:00 GMT</pubDate></item><item><title>Aberdeen Airport - welcoming the business audience for Aker Solutions</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4178</guid><description>Aberdeen Airport – welcoming the business audience for Aker Solutions</description><pubDate>Tue, 31 Jan 2012 15:42:00 GMT</pubDate></item><item><title>New advertisers in outdoor November</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4177</guid><description>New advertisers in outdoor who spent in November 2011</description><pubDate>Tue, 31 Jan 2012 15:33:00 GMT</pubDate></item><item><title>Tesco’s Christmas Cheese Campaign Generates Nearly Half a Million Unique Responses with atmAd’s On Screen Question</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4176</guid><description>Tesco’s Christmas Cheese Campaign Generates Nearly Half a Million Unique Responses with atmAd’s On Screen Question</description><pubDate>Tue, 31 Jan 2012 15:18:00 GMT</pubDate></item><item><title>Quarter 4 is second biggest quarter ever</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4175</guid><description>Outdoor industry closes the year up 1%
Quarter 4 is second biggest quarter ever
Digital sector up 28%, continues to grow</description><pubDate>Tue, 31 Jan 2012 14:59:00 GMT</pubDate></item><item><title>CBS Outdoor International appoints new International Franchise Development Director</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4161</guid><description>CBS Outdoor International appoints new International Franchise Development Director</description><pubDate>Wed, 18 Jan 2012 11:56:00 GMT</pubDate></item><item><title>CBS Outdoor UK in the Urban Jungle</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4155</guid><description>CBS Outdoor has announced the launch of a new in house campaign entitled ‘Outdoor by Name, Urban by Nature’, designed to strengthen its position as a leader in urban audience engagement in the UK. The campaign includes location specific creative that will run in key urban conurbations across the country.</description><pubDate>Fri, 13 Jan 2012 12:05:00 GMT</pubDate></item><item><title>CBS Outdoor UK and Digital UK unveil fully wrapped tube train</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4154</guid><description>CBS Outdoor UK today announces a partnership with Digital UK, the not-for-profit organisation leading the UK’s switchover to digital TV, which will see an entire Central Line Tube train turned pink to raise awareness of the biggest change to broadcasting in a generation.</description><pubDate>Fri, 13 Jan 2012 11:50:00 GMT</pubDate></item><item><title>Zoopla extends its national advertising campaign and paints the capital purple with hundreds of branded taxis</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4139</guid><description>Zoopla, the UK’s fastest growing property website, has today launched a six-month advertising campaign with Ubiquitous, the UK’s leading taxi advertising company, which will see a fleet of hundreds of London cabs fully liveried in Zoopla’s distinctive purple branding and deliver coverage to 93% of the capital’s audience during the campaign.</description><pubDate>Tue, 10 Jan 2012 11:44:00 GMT</pubDate></item><item><title>Manchester’s Mancunian Way gets the latest in digital posters</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4138</guid><description>Manchester’s Mancunian Way, one of the busiest urban routes in the North West, has received a roadside upgrade to the latest in Outdoor Advertising technology with the switching-on of a 3m x 12m screen named the Manchester Digital Bridge and erected over the top of the motorway at the Chester Road Underpass</description><pubDate>Mon, 9 Jan 2012 15:33:00 GMT</pubDate></item><item><title>Admedia launches cost effective advertising option in national rail stations</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4137</guid><description>Admedia have announced a new partnership with Network Rail to offer A3 washroom panel advertising within their nationwide station washrooms. The new offering creates what Admedia describes as a unique new touchpoint that captures consumers away from the distractions of the station, creating what is currently the most impactful  and  cost-effective rail advertising opportunity in the Outdoor market.
</description><pubDate>Wed, 4 Jan 2012 14:44:00 GMT</pubDate></item><item><title>Victoria Bell from ZenithOptimedia wins our Media Planner website quiz</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4125</guid><description>Victoria Bell from ZenithOptimedia wins our Media Planner website quiz</description><pubDate>Mon, 12 Dec 2011 16:56:00 GMT</pubDate></item><item><title>Tom Cruise Mission Impossible movie launches on George Square Banner</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4124</guid><description>Tom Cruise Mission Impossible movie launches on George Square Banner</description><pubDate>Mon, 12 Dec 2011 16:51:00 GMT</pubDate></item><item><title>Heathrow Express transports passengers to Mexico with digital and wrap campaign</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4123</guid><description>December 2011 Mexico Today, the country brand for Mexico, is showcasing the country’s natural beauty, rich cultural traditions and business opportunities in an immersive advertising campaign on the Heathrow Express.</description><pubDate>Mon, 12 Dec 2011 14:56:00 GMT</pubDate></item><item><title>Fieldwork now complete on OMC pioneering Customer Journey Research</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4122</guid><description>The research is being handled by ICM Research and On Device Research – two agencies working on related, side-by-side projects as the study evolves.</description><pubDate>Mon, 12 Dec 2011 12:51:00 GMT</pubDate></item><item><title>Magic in the air as single day Harry Potter campaign benefits from 11% increase in cash withdrawals</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4114</guid><description>Saturday the 3rd of December, 2011 saw the launch of the eagerly awaited Harry Potter DVD box set. To promote the release, Tesco selected atmAd for a one day national campaign along with national press.</description><pubDate>Mon, 12 Dec 2011 12:29:00 GMT</pubDate></item><item><title>New advertisers in outdoor</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4113</guid><description>New outdoor advertisers, spending £3.6m on Outdoor in October, included the Health Lottery, British Pig Executive, and Quaker Oats. Other new spenders include tourism advertisers Canadian Tourist Board, Jordan Tourist Board, Finland Tourism, Travel Alberta, Jetix Europe and Ingham Holidays.</description><pubDate>Fri, 9 Dec 2011 15:53:00 GMT</pubDate></item><item><title>VeriFone Media introduces VNET</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4112</guid><description>VeriFone Digital Network (VNET) creates a powerful advertising platform for clients seeking an innovative way to broadcast their message.</description><pubDate>Fri, 9 Dec 2011 15:31:00 GMT</pubDate></item><item><title>Honda goes for Flexible National Content</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4111</guid><description>Amscreen, the UK’s largest digital out of home media owner, has recently launched their revolutionary Flexible National Content system (FNC) which allows advertisers to run regionally targeted campaigns containing specific local copy on a national scale.</description><pubDate>Fri, 9 Dec 2011 15:29:00 GMT</pubDate></item><item><title>Admedia enhances Motorway Service Area offering in time for London 2012 Olympics</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4110</guid><description>Admedia have expanded their market leading Motorway Service Area offering with an appointment to deliver advertising at Extra Motorway Services.</description><pubDate>Fri, 9 Dec 2011 15:26:00 GMT</pubDate></item><item><title>KBH On-Train Media scores hat-trick in major rail contracts coup</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4109</guid><description>KBH On-Train Media, the outdoor contractor specialising in traincards, has won or extended the outdoor advertising contracts of three major Train Operating Companies and increased its poster universe by almost 20 per cent.</description><pubDate>Fri, 9 Dec 2011 15:20:00 GMT</pubDate></item><item><title>JCDecaux Airport unveils Eurostar digital networks</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4107</guid><description>JCDecaux Airport, the UK’s leading airport advertising company has unveiled the sales strategy for the digital media space at Eurostar, reaching business and leisure audiences with weekend and weekday campaigns.</description><pubDate>Fri, 9 Dec 2011 15:06:00 GMT</pubDate></item><item><title>Bourjois pick Trendy Vend</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4106</guid><description>Parisian make up company, Bourjois, is the latest high profile brand to hit Trendy Vend pamper stations throughout the UK.</description><pubDate>Fri, 9 Dec 2011 14:57:00 GMT</pubDate></item><item><title>Retail wins for Clear Channel</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4105</guid><description>Clear Channel UK has won the outdoor advertising contract for Westfield Regional which will see more than 100 digital screens installed in top ranking malls in major cities across the UK including Birmingham, Derby and Belfast.</description><pubDate>Fri, 9 Dec 2011 14:53:00 GMT</pubDate></item><item><title>New window graphics for taxis: Ubiquitous launches new ‘domination’ format for London</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4104</guid><description>Ubiquitous, the UK’s leading taxi advertising company, has today announced that it has launched a new black cab media format on the streets of London</description><pubDate>Fri, 9 Dec 2011 14:48:00 GMT</pubDate></item><item><title>IBM ‘checks in’ on Interactive Monster Wall with EYE at Manchester Airport</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4087</guid><description>MANCHESTER – 28 November 2011 – Technology giant IBM has expanded its “Smarter City” campaign to Manchester Airport (MAN) using the Interactive Monster Wall, an intelligent digital signage display from Monster Media in partnership with EYE, owner of the largest permanent interactive digital network placed in airports across the United Kingdom.</description><pubDate>Mon, 5 Dec 2011 14:24:00 GMT</pubDate></item><item><title>Ocean launches the Two Towers East with BMW</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4086</guid><description>Ocean has launched The Two Towers East after winning a competitive tender from Tower Hamlets Council.</description><pubDate>Wed, 30 Nov 2011 09:44:00 GMT</pubDate></item><item><title>Airports, a growing global arena for brands</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4085</guid><description>JCDecaux SA (Euronext Paris: DEC) has unveiled the results of the “Airport Stories World” survey.</description><pubDate>Wed, 30 Nov 2011 09:34:00 GMT</pubDate></item><item><title>Land Rover has turned Euston Station into a vast ‘virtual showroom’ to create a fully immersive campaign that will reach 175,000 commuters every day</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4066</guid><description>The Land Rover campaign, which was conceived in conjunction with digital and direct agency Wunderman, will see Land Rover become the first brand to take over the vast majority of the JCDecaux owned sites in the Euston portfolio.</description><pubDate>Tue, 22 Nov 2011 12:10:00 GMT</pubDate></item><item><title>The Marketing Bureau introduces new advertising media to Jersey</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4065</guid><description>Leading sales and marketing agency, The Marketing Bureau, has expanded its advertising
offering with the introduction of a new outdoor floor graphic system. Applied Media is a
unique outdoor surface media, specifically designed to facilitate prominent advertising
campaigns under vehicular and pedestrian traffic.</description><pubDate>Tue, 22 Nov 2011 11:48:00 GMT</pubDate></item><item><title>JCDecaux acquires Concourse Initiatives to expand experiential offer</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4064</guid><description>JCDecaux, the UK’s no. 1 Outdoor advertising company is acquiring Concourse Initiatives, a leading face-to-face marketing and sponsorship company. A subsidiary of Media Initiatives Group, Concourse Initiatives holds experiential contracts at major train stations and some shopping malls.</description><pubDate>Tue, 22 Nov 2011 11:27:00 GMT</pubDate></item><item><title>CBS Outdoor UK and Channel 4 bring the news to the Tube</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4063</guid><description>CBS Outdoor UK has teamed up with Channel 4 to launch a campaign, planned by OMD,  that will see teasers of Channel 4’s evening news bulletins broadcast across 100 digital screens on the London Underground network, bringing up to the minute news to the Tube.</description><pubDate>Tue, 22 Nov 2011 11:13:00 GMT</pubDate></item><item><title>New ‘Arrivals Unlocked’ research shows Arrivals’ advertising is powerful opportunity for brands</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4062</guid><description>New research by JCDecaux Airport has shown the untapped power of advertising in the Arrivals area of the airport.</description><pubDate>Tue, 22 Nov 2011 10:51:00 GMT</pubDate></item><item><title>JCDecaux Airport wins digital screen advertising contract with Eurostar at St Pancras International station</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4035</guid><description>This will be the first digital advertising at the Eurostar terminal at St Pancras International, since the high-speed passenger service moved to the iconic London station in 2007.</description><pubDate>Wed, 2 Nov 2011 14:01:00 GMT</pubDate></item><item><title>Outdoor industry returns to growth: 1.1% growth in Q3, 2011</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4034</guid><description>The Outdoor Media Centre today announces that UK outdoor revenues for the period July - September 2011 reached £214.4m, up 1.1% year on year. Six out of the last seven quarters have now recorded positive growth.</description><pubDate>Wed, 2 Nov 2011 10:02:00 GMT</pubDate></item><item><title>Konami reaches young male audience via Hi-Tech Media bar campaign</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4033</guid><description>The games giant, Konami, is running a bar campaign with Hi-Tech to promote the much anticipated release of Pro Evolution 2012.</description><pubDate>Tue, 1 Nov 2011 16:29:00 GMT</pubDate></item><item><title>Primesight appointed by Digital Cinema Media</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4032</guid><description>Digital Cinema Media (DCM) this week announced an exclusive partnership with Primesight. The deal will see DCM installing an initial one-hundred interactive poster units in its cinema foyers as part of a multi-million pound digitisation of its estate.</description><pubDate>Mon, 31 Oct 2011 12:28:00 GMT</pubDate></item><item><title>Ocean has won a Silver Award in the Media Brand of the Year category at the prestigious Media Week Awards 2011</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4031</guid><description>Ocean won the Award for its work to reposition the boutique digital out of home agency as a challenger media brand which is actively turning the premium outdoor sector on its head.</description><pubDate>Mon, 31 Oct 2011 12:05:00 GMT</pubDate></item><item><title>British Gas wraps City Gateway Media's Manchester Tower with "Our cover covers more" campaign</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4028</guid><description>British Gas has worked with Posterscope and Carat to create a 360-degree wrap that capitalises on all the attributes of the Manchester Tower screen.</description><pubDate>Fri, 28 Oct 2011 10:18:00 GMT</pubDate></item><item><title>FMCG brands choose network of convenience stores and forecourt environments screens</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4027</guid><description>Unsurprisingly, an increasing number of FMCG brands are regularly using Amscreen Convenience networks to promote their brands with an average sales uplift of 22%. (Synovate Litmus, 2011/BP)</description><pubDate>Thu, 27 Oct 2011 12:52:00 GMT</pubDate></item><item><title>Maritime Media launches large format mobile digital screens</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4026</guid><description>Maritime Media Services have had a very busy summer, expanding their fleet of large-format mobile digital screens.</description><pubDate>Thu, 27 Oct 2011 12:48:00 GMT</pubDate></item><item><title>Limited Space extends Panoramics range at key UK malls</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4025</guid><description>Limited Space has confirmed contracts for their banner format at The Bullring in Birmingham, The MK Centre in Milton Keynes and Festival Place in Basingstoke.</description><pubDate>Thu, 27 Oct 2011 12:43:00 GMT</pubDate></item><item><title>Primesight launches interactive domination of Waterloo with EA Games</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4024</guid><description>Primesight, the outdoor media owner, has teamed up with EA Games to launch a complete take-over of Waterloo station with an innovative ad campaign for Battlefield 3 - set to be one of the biggest game releases of the year.</description><pubDate>Thu, 27 Oct 2011 12:35:00 GMT</pubDate></item><item><title>Canary Wharf Media increases digital inventory with 40 new screens</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4023</guid><description>Canary Wharf Media are building a further 20 high definition 47 inch digital screens which will bring their total number of screens to 40.</description><pubDate>Thu, 27 Oct 2011 12:30:00 GMT</pubDate></item><item><title>Converse gives away free boots with innovative Build campaign</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4022</guid><description>Each site featured a special build element - an 'In Case Of Emergency' box, bursting through a bespoke weathered-effect poster collage.</description><pubDate>Thu, 27 Oct 2011 12:26:00 GMT</pubDate></item><item><title>High-profile launch advertisers for EYE's Business First Network</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4021</guid><description>EYE, has launched a unique opportunity to reach high value premium Flyers through their new Business First network.</description><pubDate>Thu, 27 Oct 2011 12:20:00 GMT</pubDate></item><item><title>VeriFone Media confirms taxis are back in fashion</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4020</guid><description>A flurry of fashion bookings for VeriFone Media, confirms that London’s licensed taxis are what top brands want to be seen in this autumn.</description><pubDate>Thu, 27 Oct 2011 12:13:00 GMT</pubDate></item><item><title>Universal Pictures promote "The Change-Up" through Admedia Connections</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4019</guid><description>Admedia recently showcased their new mobile technology, Admedia Connections in a campaign to promote Comedy flick ‘The Change Up’, from Universal pictures .</description><pubDate>Thu, 27 Oct 2011 12:08:00 GMT</pubDate></item><item><title>Clear Channel launches LD6 – A New way to talk to London</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4018</guid><description>Available from 28 November 2011, the new LD6 (London Digital 6 Sheet) platform will be the UK’s first roadside digital street furniture network, with 100 72” HD screens being installed in  key locations across the capital.</description><pubDate>Thu, 27 Oct 2011 11:58:00 GMT</pubDate></item><item><title>Have a Wicked Halloween on e-motion at Euston</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4015</guid><description>Passengers at Euston Station will see witches on broomsticks flitting across the London skyline in a digital Outdoor advertising campaign for the hit musical WICKED.</description><pubDate>Fri, 21 Oct 2011 16:05:00 GMT</pubDate></item><item><title>Goo-lish Outdoor campaign for Cadbury Screme Eggs</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4004</guid><description>Kraft Foods has added a limited edition version of its popular Creme Egg to its Halloween portfolio with the launch of Cadbury Screme Egg. To support the launch, Kraft Foods has invested in a nationwide Outdoor campaign led by creative agency Fallon.</description><pubDate>Thu, 20 Oct 2011 11:51:00 GMT</pubDate></item><item><title>Big Bus Challenge shortlisted entries gallery goes on tour</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/4003</guid><description>Some outstanding examples of creativity and design will be showcased across media and creative agencies throughout London.</description><pubDate>Tue, 18 Oct 2011 09:28:00 GMT</pubDate></item><item><title>CBS Outdoor UK and Merseyrail Launch Beatles Train Wrap</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3988</guid><description>Merseyrail and CBS Outdoor UK have launched an innovative advertising campaign, featuring a full length ‘train wrap’, comprised of individual portraits and iconic images of the Beatles, in addition to the Albert Dock and Pier Head visitor attractions.</description><pubDate>Mon, 17 Oct 2011 12:34:00 GMT</pubDate></item><item><title>Pegasus Airlines welcomes passengers to Stansted.</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3986</guid><description>
Pegasus Airlines will be welcoming passengers to Stansted as the airport’s new welcome site partner. Pegasus Airlines chose EYE’s high impact site due to its substantial reach, which is visible to 100% of passengers who travel to the airport by car or bus.</description><pubDate>Fri, 14 Oct 2011 12:42:00 GMT</pubDate></item><item><title>Clear Channel to launch LD6 - A new way to talk to London</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3985</guid><description>Available from 28 November 2011, the new LD6 (London Digital 6 Sheet) platform will be the UK’s first roadside digital street furniture network, with 100 72” HD screens being installed in  key locations across the capital, delivering 10.8m impacts per week</description><pubDate>Fri, 14 Oct 2011 12:28:00 GMT</pubDate></item><item><title>Digital Vision of the future unveiled at Euston Station with ‘e-motion’ launch</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3983</guid><description>JCDecaux and Network Rail will unveil their vision of rail advertising of the future, with the launch of state-of-the art digital locations at Euston Station.</description><pubDate>Tue, 11 Oct 2011 15:03:00 GMT</pubDate></item><item><title>Outdoor Media Centre response to ASA statement</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3980</guid><description>The Outdoor Media Centre works closely with the Advertising Standards Authority and welcomes the ASA’s recent move to provide clearer guidelines to advertisers, following the Bailey Report on the Sexualisation and Commercialisation of Childhood.</description><pubDate>Mon, 10 Oct 2011 15:03:00 GMT</pubDate></item><item><title>Sky tweets personalised messages to digital billboards at stations</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3978</guid><description>Commuters planning their evening Sky TV viewing can have personalised recommendations tweeted live to Transvision digital billboards in key rail termini  nationwide.</description><pubDate>Wed, 5 Oct 2011 16:05:00 GMT</pubDate></item><item><title>CBS Outdoor UK teams up with Google Transit and Samsung for Google Goggles campaigns</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3977</guid><description>CBS Outdoor UK today announces that Samsung and Google are to utilise Google Goggles in two brand new outdoor campaigns featuring on more than 100 sites, dominating Canary Wharf’s DLR station on both platform and retail levels.</description><pubDate>Tue, 4 Oct 2011 12:27:00 GMT</pubDate></item><item><title>Announcing the 2011 IPA OMC Digital Seminar "Digital Out-of-Home in a World of Convergence"</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3976</guid><description>8.45-11.30am, Wednesday, 9th November, 2011
The British Museum, Great Russell Street
London, WC1B 3DG. Places are free to members of the IPA, OMC and ISBA. Non-members: £150 (agencies), £250 (other)</description><pubDate>Tue, 4 Oct 2011 10:17:00 GMT</pubDate></item><item><title>London’s ‘’Entertainment Economy” keeps people spending in the capital</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3974</guid><description>Research from CBS Outdoor UK reveals how London’s unique retail and entertainment landscape drives us to spend more</description><pubDate>Thu, 29 Sep 2011 12:44:00 GMT</pubDate></item><item><title>Lufthansa launches new multi-format campaign with EYE</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3973</guid><description>
EYE is pleased to announce that Lufthansa has launched a multi-format campaign across Gatwick airport which aims to promote the airline’s new double daily flights to Frankfurt from £49 one way.</description><pubDate>Thu, 29 Sep 2011 10:54:00 GMT</pubDate></item><item><title>Applied Media gets the message out on the street</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3736</guid><description>Until now areas with vehicular and heavy pedestrian traffic such as access roads, car park bays, ramps, walkways and front of store areas have been much underutilised. But now a development from Applied Media is transforming these locations into valuable high impact advertising spaces.</description><pubDate>Wed, 21 Sep 2011 15:11:00 GMT</pubDate></item><item><title>Outdoor Plus secures advertising contract at Euston Underpass</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3735</guid><description>Outdoor Plus, the UK’s fastest growing premium outdoor media owner, has been awarded the contract by Transport for London (TfL) to develop two prestigious large-scale digital screens on London’s Euston Underpass.</description><pubDate>Wed, 21 Sep 2011 11:33:00 GMT</pubDate></item><item><title>Uniqlo is launch advertiser on ‘Stratford Corridors’ with immersive and digital campaign</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3714</guid><description>The ‘Stratford Corridors’ comprise two high-flow passenger tunnels that link all the platforms at Stratford Regional Station to the Olympic Park exit.</description><pubDate>Wed, 14 Sep 2011 11:06:00 GMT</pubDate></item><item><title>CBS Outdoor UK launches digital advertising extravaganza at Westfield Stratford City</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3713</guid><description>CBS Outdoor UK today launches the country’s largest digital retail outdoor advertising portfolio, with the opening of Europe’s biggest urban mall, Westfield Stratford City.</description><pubDate>Wed, 14 Sep 2011 11:02:00 GMT</pubDate></item><item><title>Sony Vaio, ITV and IBM target 1.6 million business passengers with Business First</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3712</guid><description>This network of 12 x 70 inch portrait digital screens is located in direct proximity to the business lounges at EYE airports around the UK.</description><pubDate>Tue, 13 Sep 2011 15:34:00 GMT</pubDate></item><item><title>CBS Outdoor UK announces winners of The Big Bus Challenge competition</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3711</guid><description>Compassion in World Farming and MINI ads come up trumps at awards ceremony</description><pubDate>Tue, 13 Sep 2011 09:31:00 GMT</pubDate></item><item><title>Euston Tunnel transports commuters to Brazil with giant wrap and digital</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3673</guid><description>September 2011 Commuters at Euston station will be transported to the tropical beaches and historic tourist destinations of Brazil, thanks to a 4-week campaign from the Brazilian Tourism Board (Embratur).</description><pubDate>Mon, 5 Sep 2011 12:12:00 GMT</pubDate></item><item><title>Outdoor is the medium seen most by shoppers in the last window of influence before shopping.</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3647</guid><description>Of those seeing or hearing ads in the run-up to shopping, the vast majority (88%) see outdoor ads. 72% of shoppers can be swayed towards a product by recent outdoor advertising. Only 13% stick to a pre-determined shopping list.</description><pubDate>Mon, 5 Sep 2011 10:41:00 GMT</pubDate></item><item><title>Hi-Tech Media are delighted to announce the launch of their new digital advertising format, Trendy TV  and  Trendy Vend.</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3646</guid><description>From September 5th, Hi-Tech will have a digital screens fully equipped with sound, in the UK’s most upmarket style bars and clubs around the UK, giving brands the chance to interact with sociable ABC1s from late in the day and late into the night.</description><pubDate>Mon, 5 Sep 2011 10:31:00 GMT</pubDate></item><item><title>Admedia increases digital Gamerbase offering throughout HMV stores</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3645</guid><description>Gamerbase are advanced gaming stations situated within HMV stores, located in the hearts of major cities.</description><pubDate>Thu, 1 Sep 2011 15:18:00 GMT</pubDate></item><item><title>blowUP media UK Ltd installs the biggest full-motion digital advertising screen in Birmingham.</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3644</guid><description>On August 8th, blowUP media UK launched a new 61 square metre digital screen on Birmingham’s High Street opposite the iconic Bullring Shopping Centre.</description><pubDate>Thu, 1 Sep 2011 15:16:00 GMT</pubDate></item><item><title>Amscreen, the digital media company run by Simon Sugar, has acquired Digicom with a view to European expansion.</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3643</guid><description>New research the company has conducted into the mindset of garage forecourt visitors shows that their three major interest areas in on-screen content are motors-related products (45%), bargains and ways to save money (41%) and local area services (38%).</description><pubDate>Thu, 1 Sep 2011 15:11:00 GMT</pubDate></item><item><title>Primesight launch Primedesign to help clients get the best creative results</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3642</guid><description>Primedesign takes a client through 5 stages from the early inspiration process, through engagement, visual attention, in-situ impact and finally monitoring the performance of the amended creative using Primemobile.</description><pubDate>Thu, 1 Sep 2011 15:04:00 GMT</pubDate></item><item><title>Forrest Media has announced the launch of a spectacular new City Domination site.</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3641</guid><description>From 17th October, the Haymarket site in the heart of Edinburgh will be converted to feature 4 Backlit 96 sheets, as well as branded lightboxes between the panels.</description><pubDate>Thu, 1 Sep 2011 14:59:00 GMT</pubDate></item><item><title>Socialite - Clear Channel's new urban social network goes live</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3640</guid><description>Socialite, Clear Channel’s new urban social network of digital screens in pubs and bars across the UK, opened for business this month</description><pubDate>Thu, 1 Sep 2011 14:56:00 GMT</pubDate></item><item><title>Outdoor Plus develops new digital site in Holborn</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3639</guid><description>The new digital site, branded 'The Eye', stands on the border between the City of London and the West End and is more than 2.5 miles from the nearest alternative digital roadside display.</description><pubDate>Thu, 1 Sep 2011 14:52:00 GMT</pubDate></item><item><title>London buses to launch Google Transit</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3626</guid><description>CBS Outdoor UK has teamed up with Google to run a campaign on London’s iconic double decker buses for the launch of Google Transit, the new service on Google Maps that allows Londoners to access local public transport directions.</description><pubDate>Thu, 1 Sep 2011 12:44:00 GMT</pubDate></item><item><title>500 London taxis drive new marketing campaign for freelancer.co.uk</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3592</guid><description>‘Outsourcing for Everyone’ campaign defies grim economic situation to highlight the benefits of freelancing for cash-strapped businesses and consumers in London</description><pubDate>Wed, 24 Aug 2011 09:53:00 GMT</pubDate></item><item><title>ESPN Kicks off new fan-focuses, integrated outdoor engagement campaign</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3516</guid><description>ESPN is launching the UK’s first ever fully integrated digital outdoor engagement campaign, using live, real-time discussion from ESPN’s football presenters including the team's analysis.</description><pubDate>Tue, 23 Aug 2011 11:26:00 GMT</pubDate></item><item><title>EYE launches their new Digital Arrivals Network</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3390</guid><description>EYE’s rollout of its new digital media assets continues with its new Digital Arrivals Network, a digital screen network being introduced at Gatwick, Stansted and Manchester airports this summer.</description><pubDate>Thu, 18 Aug 2011 15:40:00 GMT</pubDate></item><item><title>Emirates takes long-term holding on new outdoor site at Glasgow Airport</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3146</guid><description>The site is the start of a refurbishment programme of advertising locations at Glasgow Airport, and is found above the check-in desks.</description><pubDate>Mon, 15 Aug 2011 14:19:00 GMT</pubDate></item><item><title>Amscreen Group acquires Digicom Sales Operation ahead of major European expansion</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3092</guid><description>Tom Goddard to become deputy chairman  and  shareholder of Amscreen Plc</description><pubDate>Tue, 2 Aug 2011 17:02:00 GMT</pubDate></item><item><title>Outdoor flat for the first half of the year</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3091</guid><description>Following 5 consecutive quarters of growth, The Outdoor Media Centre today announces that UK outdoor revenues for the period April-June 2011 fell 1.2% year on year, to £208.9 million.</description><pubDate>Mon, 1 Aug 2011 16:37:00 GMT</pubDate></item><item><title>Fiat 500 by Gucci is launch advertiser on JCDecaux’s Marylebone Tower</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/3083</guid><description>Midway between Westfield and the West End, this new Première site is set to be key for brands targeting upmarket commuter audiences – in close proximity to Oxford Street and Bond Street.</description><pubDate>Mon, 25 Jul 2011 11:55:00 GMT</pubDate></item><item><title>Ocean targets creatives with The Art of Outdoor Digital Competition</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2905</guid><description>Ocean is inviting submissions from the creative community, with the opportunity of winning a share of a £300,000 prize fund.</description><pubDate>Mon, 18 Jul 2011 14:42:00 GMT</pubDate></item><item><title>JCDecaux Airport sells first ‘spot’ advertising on TV screens on Heathrow Express trains</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2878</guid><description>TransPerfect, the global language-services company has commissioned a 30-second ad that will run in between Sky News’ content on TV screens on the trains.</description><pubDate>Wed, 13 Jul 2011 12:41:00 GMT</pubDate></item><item><title>Ocean Outdoor Lights Up Eat Street with Colgate Smiles</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2800</guid><description>Last Saturday, Westfield London shoppers were captured on camera and their smiles posted within two minutes to Ocean Outdoor’s large format “living wall” in Eat Street.
</description><pubDate>Wed, 6 Jul 2011 15:24:00 GMT</pubDate></item><item><title>EYE launches new Digital Landmark sites</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2797</guid><description>The first wave of the company’s extensive asset development programme across its national portfolio of eight airports.</description><pubDate>Mon, 4 Jul 2011 16:58:00 GMT</pubDate></item><item><title>FedEx Delivers an Ace Welcome to a Valuable Wimbledon Audience</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2796</guid><description>Working with CBS Outdoor, FedEx, the parcel delivery brand, has turned Wimbledon’s Tennis Championships main commuter station, Southfields, into a lawn tennis court for the duration of the games.</description><pubDate>Mon, 4 Jul 2011 11:09:00 GMT</pubDate></item><item><title>Outdoor Media Centre welcomes new members</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2795</guid><description>We are delighted to announce that three new members companies have joined the Outdoor Media Centre. They are Canary Wharf Media, Peel Advertising and Hammerson Operations.</description><pubDate>Fri, 1 Jul 2011 12:25:00 GMT</pubDate></item><item><title>Hall of Fame creative ads now live on site - Dave Trott to host creative session</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2794</guid><description>The 100 most-voted-for Hall of Fame posters can now be found on the OMC website.</description><pubDate>Fri, 1 Jul 2011 11:47:00 GMT</pubDate></item><item><title>City Gateway Media engages social media users interactively via Screach App</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2793</guid><description>Screach allows two-way, real time interactions between a smart device and content on a digital screen, by which City Gateway can invite audiences to see their Facebook profile image appear on their 19m high skyscraper screen in Manchester’s Piccadilly area.</description><pubDate>Fri, 1 Jul 2011 11:42:00 GMT</pubDate></item><item><title>Digicom: DIY Ads have got our name on them.</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2792</guid><description>The home improvement sector, a category not normally associated with Outdoor, has exploited Digicom’s highly-targeted regional forecourt offerings with a whole series of DIY store campaigns mapped to individual store locations and catchments.</description><pubDate>Fri, 1 Jul 2011 11:36:00 GMT</pubDate></item><item><title>Primesight monitors customer touchpoints via Primemobile</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2791</guid><description>A new mobile-enabled panel keep a record of each time your poster draws their attention, so you can investigate the frequency of connections made across the campaign period, not just receive a simple recall statistic.</description><pubDate>Fri, 1 Jul 2011 11:28:00 GMT</pubDate></item><item><title>Ocean launches full motion digital screen in Manchester</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2790</guid><description>The large format screen, named Axis @The Haçienda, is located on the site of Alliance Partners’ £35 million Axis tower development, adjacent to Manchester’s iconic former nightclub, The Haçienda and on a key junction to the City Centre.</description><pubDate>Fri, 1 Jul 2011 11:11:00 GMT</pubDate></item><item><title>Blue chip brands come back to Outdoor</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2789</guid><description>31 key brands have spent a minimum six-figure sum on Outdoor after taking a break during 2010.</description><pubDate>Thu, 30 Jun 2011 11:27:00 GMT</pubDate></item><item><title>JCDecaux launches Premiere digital billboards on Cromwell Road</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2786</guid><description>JCDecaux has brought digital flexibility to London’s Cromwell Road with the launch of the i and the D400 - two new Première digital billboards. The new screens follow the recent upgrade of screens on the M4 Torch.</description><pubDate>Wed, 29 Jun 2011 16:11:00 GMT</pubDate></item><item><title>Clear Channel strengthens eco credentials with Curb Media partnership</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2785</guid><description>Clear Channel UK, recently named one of the UK's Greenest companies by the Sunday Times for the fourth year in a row and Curb, the natural media company, have formed an exclusive partnership to deliver high impact sustainable communications.</description><pubDate>Wed, 29 Jun 2011 16:06:00 GMT</pubDate></item><item><title>City Gateway and Screenreach partner to conduct interactive Out-of-Home experiment</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2732</guid><description>City Gateway Media and Screenreach Interactive, creators of digital media platform Screach, are pioneering the Screach application on the Manchester Tower.</description><pubDate>Wed, 22 Jun 2011 14:54:00 GMT</pubDate></item><item><title>It's official - youth loves Outdoor</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2730</guid><description>Young people and Londoners most likely to have seen outdoor ads recently</description><pubDate>Wed, 22 Jun 2011 12:19:00 GMT</pubDate></item><item><title>Outdoor is the industry's future, says Rapier's Ed Morris</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2729</guid><description>CANNES 2011: The Outdoor category at the Cannes Festival of Creativity awards reflects the future direction of the industry, according to Ed Morris, Rapier's executive creative director and Outdoor Lions juror.</description><pubDate>Wed, 22 Jun 2011 12:13:00 GMT</pubDate></item><item><title>Droga5 New York wins Outdoor Grand Prix</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2728</guid><description>CANNES 2011: BBH and Saatchi  and  Saatchi led the UK charge in the Outdoor category at this year's Cannes Festival of Creativity, scooping Gold Lions but failing to topple Droga5 New York.
</description><pubDate>Wed, 22 Jun 2011 12:10:00 GMT</pubDate></item><item><title>Bentley advertises on Outdoor for the first time!</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2697</guid><description>Bentley, one of the most iconic luxury cars on the market, has this week advertised on Outdoor for the first time.</description><pubDate>Wed, 15 Jun 2011 17:02:00 GMT</pubDate></item><item><title>Europcar Launches First Dynamic Twitter Campaign on JCDecaux’s i Screen</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2683</guid><description>Today, Europcar begins a live digital outdoor campaign to promote freeDeliver, their new hire car delivery and collection service which will “save an hour in your day.”</description><pubDate>Wed, 15 Jun 2011 09:57:00 GMT</pubDate></item><item><title>Vodafone gets London Calling with Ubiquitous Taxis</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2640</guid><description>Hundreds of branded taxis to get mobile phone chargers, helping Londoners stay in touch.
Vodafone customers can pay for their ride with their phone, at no extra charge.</description><pubDate>Wed, 8 Jun 2011 14:19:00 GMT</pubDate></item><item><title>CBS Outdoor UK Scoops Marketing Society Award for London Long Copy Challenge</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2639</guid><description>CBS Outdoor UK today celebrates scooping an award at the prestigious Marketing Society Awards for Excellence, which took place on 6 June 2011 at the Park Lane Hilton.</description><pubDate>Wed, 8 Jun 2011 14:08:00 GMT</pubDate></item><item><title>Ginsters "Man Plea"  and  Bara launch integrated advertising campaign with Admedia</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2638</guid><description>Ginsters have teamed up with Admedia to help promote their new advertising campaigns and to compliment the TV activity for “Man Plea”  and  the “new Cornish Bara”.</description><pubDate>Wed, 8 Jun 2011 14:03:00 GMT</pubDate></item><item><title>CBS Outdoor wins Westfield Stratford</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2637</guid><description>Exclusive deal creates biggest all-digital outdoor inventory to target London shoppers.</description><pubDate>Wed, 8 Jun 2011 12:27:00 GMT</pubDate></item><item><title>JCDecaux unveils new digital billboard the D400 on London’s Cromwell Road</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2626</guid><description>This high-profile location is the only digital 96-sheet on Europe’s busiest road.</description><pubDate>Tue, 7 Jun 2011 14:29:00 GMT</pubDate></item><item><title>City Of York Council has appointed ‘Community Partners’ to market its outdoor sponsorship and advertising opportunities.</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2625</guid><description>The initial portfolio being offered is made up of brand new, larger sponsorship signs at the Roundabouts.</description><pubDate>Tue, 7 Jun 2011 11:07:00 GMT</pubDate></item><item><title>Outdoor Media Centre gives cautious welcome to Bailey Report</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2624</guid><description>The Outdoor Media Centre gives a cautious welcome to the Independent Review of the Commercialisation and Sexualisation of Childhood led by Reg Bailey.</description><pubDate>Mon, 6 Jun 2011 14:12:00 GMT</pubDate></item><item><title>Taxis: the most social of outdoor media</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2623</guid><description>Taxis often access areas where there are high-value audiences and little other media, for example London’s West End, City and Canary Wharf.</description><pubDate>Fri, 3 Jun 2011 09:28:00 GMT</pubDate></item><item><title>JCDecaux launches the i on Cromwell Road with Ford</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2622</guid><description>JCDecaux has unveiled the i, a new, Première digital site on London’s Cromwell Road. Ford is the launch advertiser in a two-week campaign booked with JCDecaux through Kinetic and Mindshare.</description><pubDate>Thu, 2 Jun 2011 09:08:00 GMT</pubDate></item><item><title>Former CBS Outdoor Director Mike Brennan buys 50% of AdGroup's Community Partners.</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2615</guid><description>Mike Brennan formerly Sales Director at  US media giant, CBS Outdoor, has bought a 50% shareholding in Community Partners the AdGroup company specialising in sponsorship  and  advertising opportunities for Local Authorities.</description><pubDate>Wed, 1 Jun 2011 11:06:00 GMT</pubDate></item><item><title>Hi-Tech Media is delighted to announce the launch of its new website.</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2613</guid><description>The new site's primary aim is to offer thorough information about Hi-Tech's offering; venue information, audience targeting and formats available.</description><pubDate>Tue, 31 May 2011 11:41:00 GMT</pubDate></item><item><title>Ocean develop full motion digital screen in Manchester</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2611</guid><description>Ocean has been awarded the contract by Alliance Partners for Manchester’s first double sided full motion screen.</description><pubDate>Fri, 27 May 2011 10:00:00 GMT</pubDate></item><item><title>Outdoor Effectiveness Admap Article</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2610</guid><description>The Admap article published in May 2011 detailing how outdoor can be used in brand building as well as driving search activity.</description><pubDate>Thu, 26 May 2011 15:14:00 GMT</pubDate></item><item><title>JCDecaux’s Transvision wins at LoveContent Awards</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2605</guid><description>JCDecaux has won the award for best Digital Format for Transvision at the inaugural LoveContent Awards.</description><pubDate>Thu, 26 May 2011 14:02:00 GMT</pubDate></item><item><title>Brands reap rewards from creating dialogue with consumers</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2596</guid><description>New research from JCDecaux into consumers’ expectations of digital Outdoor has shown that brands are not realising the potential or meeting consumers’ expectations of this new and engaging medium.</description><pubDate>Tue, 24 May 2011 11:53:00 GMT</pubDate></item><item><title>Wickes gains trade awareness with 'Posters in Transit' vans</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2594</guid><description>Wickes are using Posters in Transit vans to help gain increased awareness for the recently opened Lichfield store.</description><pubDate>Tue, 24 May 2011 11:15:00 GMT</pubDate></item><item><title>Admedia announces new head of client sales</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2593</guid><description>National Washroom contractor Admedia has announced the appointment of a new Client Sales Manager, Terry Arnold.</description><pubDate>Tue, 24 May 2011 11:02:00 GMT</pubDate></item><item><title>Carlson Hotels is the launch advertiser on HEX Motion Plus</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2592</guid><description>JCDecaux Airport's HEX Motion Plus is an immersive branding opportunity on the Heathrow Express comprising 168 HD digital screens flanked by eye-catching vinyl wall wraps.</description><pubDate>Wed, 18 May 2011 09:24:00 GMT</pubDate></item><item><title>Admedia bridges the gap between posters and online with new launch "Admedia Connections".</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2591</guid><description>Admedia Connections brings static campaigns to life by connecting them to mobile and digital content, via their advertising products- A3 Washroom panels  and  6 Sheets.</description><pubDate>Mon, 16 May 2011 14:28:00 GMT</pubDate></item><item><title>The future of out-of-home advertising is rosy and digital.</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2589</guid><description>The Economist article predicts a billboard boom.</description><pubDate>Tue, 10 May 2011 15:12:00 GMT</pubDate></item><item><title>‘Airport Partners’ wins new Airport contracts</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2588</guid><description>Airport Partners, is to run the advertising  and  promotions concessions at Liverpool John Lennon, Robin Hood Doncaster Sheffield and Durham Tees Valley.</description><pubDate>Wed, 4 May 2011 15:32:00 GMT</pubDate></item><item><title>Outdoor achieves 1.1% growth in Q1, 2011 - the fifth consecutive period of growth.</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2582</guid><description>The Outdoor Media Centre today announces that UK outdoor revenues for the period Jan-March 2011 reached £206.5m, up 1.1% year on year.</description><pubDate>Tue, 3 May 2011 12:17:00 GMT</pubDate></item><item><title>Clear Channel's Interactive digital 6 Sheets support Beck's Art Crawl</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2581</guid><description>As part of the Art Crawl in Shoreditch, London, people are able to check maps on Clear Channel’s 6 sheet bus shelters around the area to find participating pubs, check-in on Facebook and be in with a chance of winning artwork by Tracy Emin, Jeff Coons and Tim Head.</description><pubDate>Tue, 3 May 2011 12:12:00 GMT</pubDate></item><item><title>Nike Grid wins Grand Prize at Clear Channel Outdoor Planning Awards</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2580</guid><description>Mindshare and Kinetic have been awarded the Grand Prize at the Clear Channel Outdoor Planning awards for their campaign 'Grid' for Nike. The campaign was also awarded the accolade for Best use of innovation in outdoor.</description><pubDate>Wed, 20 Apr 2011 14:14:00 GMT</pubDate></item><item><title>JCDecaux wins Outdoor advertising contracts with East Coast Mainline</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2556</guid><description>JCDecaux UK, the UK’s leading outdoor advertising company has been awarded an advertising contract by East Coast Main Line following a competitive tender.</description><pubDate>Fri, 8 Apr 2011 15:03:00 GMT</pubDate></item><item><title>Eva Herzigova’s Wonderbra ad tops Outdoor Hall of Fame</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2555</guid><description>Eva Herzigova and Lord Kitchener have both made the top three of the Outdoor Hall of Fame unveiled today by The Outdoor Media Centre.</description><pubDate>Fri, 1 Apr 2011 12:54:00 GMT</pubDate></item><item><title>Maritime Media are excited to launch their new, large-format digital rental screen today.</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2553</guid><description>The screen, measuring 23sq metres, is a P10SMD offering superb quality definition and colour.</description><pubDate>Wed, 30 Mar 2011 09:43:00 GMT</pubDate></item><item><title>Evening Standard covers the olympic bidding process</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2548</guid><description>"There are some unique spaces that have never carried ads before - from boats on the Thames to 'wrapping' the exterior of a tower at Canary Wharf."</description><pubDate>Mon, 28 Mar 2011 12:29:00 GMT</pubDate></item><item><title>The Outdoor Media Centre signs up to the Alcohol Responsibility Deal.</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2547</guid><description>The Outdoor Media Centre has signed the recently produced Alcohol Responsibility Deal promoted by the Department of Health.
The Responsibility Deal seeks to tackle public health issues through partnership between government, health professionals and the advertising industry.</description><pubDate>Mon, 28 Mar 2011 12:17:00 GMT</pubDate></item><item><title>City Gateway Media launch fresh new website and corporate identity</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2546</guid><description>Using contemporary illustrator Johnny Voss, City Gateway Media set out to create a fresh new image.</description><pubDate>Wed, 23 Mar 2011 11:36:00 GMT</pubDate></item><item><title>Admedia Bolsters Sales Team with New Appointments</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2543</guid><description>Rachael Box joins Admedia directly from a Bachelor of Arts degree in Advertising  and  Marketing Communications.</description><pubDate>Wed, 16 Mar 2011 16:34:00 GMT</pubDate></item><item><title>Admedia Supports 2011 Comic Relief Effort</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2542</guid><description>Admedia has again pledged it’s support to Comic Relief by donating media space throughout their leisure destinations around the UK.</description><pubDate>Wed, 16 Mar 2011 16:24:00 GMT</pubDate></item><item><title>Marc Jacobs Fragrances outdoor campaign springs into life</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2540</guid><description>Taxis have been covered in artificial lawn by Taxi Media to help promote Daisy Eau So Fresh. The turf includes the same white, pink and yellow daisies that feature on Coty’s Marc Jacobs Fragrances bottle design</description><pubDate>Wed, 9 Mar 2011 16:01:00 GMT</pubDate></item><item><title>Ford puts the new Grand C-MAX directly in the hands of the consumer</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2538</guid><description>Ford of Britain launch an augmented reality campaign featuring the new 7 seat Grand C-MAX car on JCDecaux Innovate’s mall six-sheet screens.</description><pubDate>Fri, 25 Feb 2011 11:48:00 GMT</pubDate></item><item><title>Primesight launches ‘ICON’</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2527</guid><description>Primesight, the outdoor media owner, is launching ICON, a premium range of sites in high profile locations across the UK.</description><pubDate>Fri, 25 Feb 2011 11:15:00 GMT</pubDate></item><item><title>Outdoor Hall of Fame - Voting now open!</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2515</guid><description>We have teamed up with Campaign magazine to identify the 100 best posters of all time. Creative agencies, media planners, advertisers, media owners and the general public are all invited to have their say.</description><pubDate>Thu, 10 Feb 2011 15:45:00 GMT</pubDate></item><item><title>JCDecaux: number one outdoor advertising company in the world</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2514</guid><description>JCDecaux SA (Euronext Paris: DEC), announced today that it has become the largest outdoor advertising company in the world with revenues in 2010 of €2,350 million ($3,115 million).</description><pubDate>Wed, 9 Feb 2011 10:41:00 GMT</pubDate></item><item><title>Sail into 2011 with new digital site in Stratford – key for 2012</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2513</guid><description>JCDecaux, the UK’s leading Outdoor advertising company has launched the Stratford Digital Sail, located on the A11 commuter route on the edge of the Olympic Park.</description><pubDate>Wed, 9 Feb 2011 10:35:00 GMT</pubDate></item><item><title>Cadbury Highlights promotes its lightest cup in TONI and GUY</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2511</guid><description>Digicom's TONI and GUY digital screen network has an exceptional ability to reach upmarket young women.</description><pubDate>Fri, 4 Feb 2011 12:26:00 GMT</pubDate></item><item><title>Outdoor Media Centre welcomes OFT findings</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2506</guid><description>The headline OFT finding was that “the sector is broadly competitive amongst both specialist buyers and media agencies”.</description><pubDate>Thu, 3 Feb 2011 10:16:00 GMT</pubDate></item><item><title>EYE’s research reveals Flyers spend more on cars</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2505</guid><description>Airport media specialist, EYE, today releases the results from their recent survey into EYE Flyers and their car purchasing habits.</description><pubDate>Wed, 2 Feb 2011 16:44:00 GMT</pubDate></item><item><title>The End of “Dead Time” for Europeans On the Move</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2500</guid><description>Almost 60% of people reported consciously looking at outdoor ads, a higher engagement rate than any other form of advertising.
</description><pubDate>Tue, 1 Feb 2011 11:10:00 GMT</pubDate></item><item><title>CBS Outdoor UK and Rough Guides turn the Tube in to the world’s biggest travel guide</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2499</guid><description>6 Cities in 6 weeks, your daily travel show broadcast on the London Underground</description><pubDate>Tue, 1 Feb 2011 09:24:00 GMT</pubDate></item><item><title>Maybe It’s Because I’m a Londoner</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2493</guid><description>CBS Outdoor’s new London focussed campaign</description><pubDate>Fri, 28 Jan 2011 10:19:00 GMT</pubDate></item><item><title>Outdoor finishes 2010 up 12.5%</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2442</guid><description>Digital outdoor revenues now top £100m</description><pubDate>Tue, 25 Jan 2011 15:21:00 GMT</pubDate></item><item><title>JCDecaux awarded outdoor advertising contracts for High Speed 1 stations</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2400</guid><description>JCDecaux UK has been awarded the contract by High Speed 1 (HS1) for Outdoor advertising at St Pancras International in London, Stratford International and Ebbsfleet International stations.</description><pubDate>Fri, 21 Jan 2011 16:12:00 GMT</pubDate></item><item><title>Piers Morgan stars on JCDecaux’s M4 Torch promoting tonight’s launch</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/2399</guid><description>Piers Morgan’s new weeknight CNN chat show will launch on 18 January and will be supported by an Outdoor campaign that uses time-sensitive messaging and multiple creatives, targeting international travellers on roadside and at airports.</description><pubDate>Fri, 21 Jan 2011 16:09:00 GMT</pubDate></item><item><title>JCDecaux expands Waitrose footprint by 21%</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/1323</guid><description>The expansion follows a 100% increase in the brand count carried year-on-year.</description><pubDate>Wed, 22 Dec 2010 12:08:00 GMT</pubDate></item><item><title>Taxi Media announces switch to two-week posting cycle</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/1320</guid><description>Taxi Media can now meet the changing needs of their agencies and advertisers more effectively.</description><pubDate>Wed, 22 Dec 2010 12:02:00 GMT</pubDate></item><item><title>Hi-Tech Media Launch Land Rover Freelander</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/1318</guid><description>Land Rover dealerships are running an outdoor campaign with Hi-Tech Media in golf clubs and ranges across the country.</description><pubDate>Wed, 22 Dec 2010 11:58:00 GMT</pubDate></item><item><title>Limited Space uses Adlift posters to promote Japanese animation movie Ponyo this half term</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/1316</guid><description>The campaign was specifically designed to maximise direct sales at mall cinemas.</description><pubDate>Wed, 22 Dec 2010 11:54:00 GMT</pubDate></item><item><title>Gatwick Airport books launch campaign on stunning new Clear Channel Tower</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/1315</guid><description>Clear Channel has expanded its market-leading Pinnacle Collection of the most striking out-of-home mega-structures with the launch of the A3 Halo Tower at Shannon Corner.</description><pubDate>Wed, 22 Dec 2010 11:51:00 GMT</pubDate></item><item><title>Admedia Restructures Sales Team with New Recruits</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/1314</guid><description>Admedia has today announced the restructure of its sales team, including three new appointments, internal and external.</description><pubDate>Wed, 22 Dec 2010 11:35:00 GMT</pubDate></item><item><title>The next generation of outdoor media is here - the Mercedes Vito taxi is on a rank near you now.</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/1309</guid><description>Passengers will no doubt approve of the Vito people-carrier styling, although media planners will be more interested in its ad-carrying potential.</description><pubDate>Wed, 22 Dec 2010 11:18:00 GMT</pubDate></item><item><title>Limited Space expands its premium mall portfolio</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/1306</guid><description>Limited Space, leading out-of-home media owner in the premium shopping mall market, has added four new malls to its portfolio.</description><pubDate>Wed, 22 Dec 2010 11:11:00 GMT</pubDate></item><item><title>Media First as Ford uses JCDecaux dual screens to target both dads and kids</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/1303</guid><description>Dads heading off on a half-term break or for a spot of shopping with the kids are the target of an interactive outdoor advertising campaign from Ford.</description><pubDate>Wed, 22 Dec 2010 11:07:00 GMT</pubDate></item><item><title>Hi-Tech Media Bishopsgate Venue Recruitment</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/1300</guid><description>Hi-Tech Media are delighted to add City Limits, an exciting new driving range in the city of London, to our golf portfolio.</description><pubDate>Wed, 22 Dec 2010 10:58:00 GMT</pubDate></item><item><title>Pizza Hut renews annual media holding with atmAd</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/1225</guid><description>Pizza Hut UK has renewed its long term media holding on approximately 1,500 digital cash machine screens across the UK.
</description><pubDate>Fri, 17 Dec 2010 10:44:00 GMT</pubDate></item><item><title>Clear Channel: Outdoor can change behaviour as it occupies "The space between"</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/1224</guid><description>Keynote speaker Mark Earls, author of HERD, has called on advertisers to spend more time thinking about human behaviour as people are “fundamentally social creatures”.</description><pubDate>Fri, 17 Dec 2010 10:39:00 GMT</pubDate></item><item><title>Posters in Transit drives awareness campaign</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/1223</guid><description>The newly launched national road medium that uses white vans to display posters, is running a London based campaign to gain awareness for it’s product.</description><pubDate>Fri, 17 Dec 2010 10:33:00 GMT</pubDate></item><item><title>Taxi Media at the World Travel Market</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/1222</guid><description>Taxi Media's travel and tourism clients were out in force for the World Travel Market 2010 at ExCel in November.</description><pubDate>Fri, 17 Dec 2010 10:31:00 GMT</pubDate></item><item><title>Limited Space Teams up with Monster Media to deliver interactive Outdoor</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/1210</guid><description>The recent partnership agreement will provide clients with a fully packaged service capable of including everything from inception to monitoring a campaign’s success.</description><pubDate>Thu, 16 Dec 2010 16:57:00 GMT</pubDate></item><item><title>Admedia Launches Annual Graduate Search with Big Brother Style Video Applications</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/1209</guid><description>Admedia recently relaunched it’s annual graduate recruitment programme to find salespeople of the future and to join Admedia and inject some home grown talent in to the company.</description><pubDate>Thu, 16 Dec 2010 16:45:00 GMT</pubDate></item><item><title>JCDecaux launches new digital screens on M4 Torch</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/1100</guid><description>JCDecaux has unveiled its new screens on the M4 Torch with campaigns that demonstrate the flexibility of digital outdoor.</description><pubDate>Thu, 9 Dec 2010 14:47:00 GMT</pubDate></item><item><title>Boomerang wins Vue contract to sell in foyer Cinema Media</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/1099</guid><description>Boomerang wins Vue contract to sell in foyer Cinema Media: increasing its market share to 85% of all UK cinema admissions</description><pubDate>Thu, 9 Dec 2010 14:36:00 GMT</pubDate></item><item><title>Shoppers will engage with advertising when happy and responsive in the destination mall environment</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/1097</guid><description>Read about the second wave of the groundbreaking digital malls study from lifestyle and environments network Kinetic Worldwide and Clear Channel Outdoor.
</description><pubDate>Thu, 9 Dec 2010 14:30:00 GMT</pubDate></item><item><title>Nivea for Men wishes England football team ‘Good Luck’ with atmAd campaign</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/1096</guid><description>Campaign to run during the 2010 FIFA World Cup, specifically aimed at reaching England fans in the days around England games.</description><pubDate>Thu, 9 Dec 2010 14:05:00 GMT</pubDate></item><item><title>Boomerang Media wins UK’s largest leisure centre contract</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/1095</guid><description>Boomerang Media has won the exclusive advertising contract for DC Leisure Management, the UK’s largest leisure contractor.</description><pubDate>Thu, 9 Dec 2010 13:46:00 GMT</pubDate></item><item><title>BGR Bloomer drives Outdoor awareness with Posters In Transit</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/1094</guid><description>The campaign, booked by leading independent media agency Brilliant Media Manchester, is the first of what is planned to be a programme of out of home activity with Posters in Transit.</description><pubDate>Thu, 9 Dec 2010 13:34:00 GMT</pubDate></item><item><title>Admedia partners with upmarket beauty brand Bare Escentuals</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/1093</guid><description>Bare Escentuals, the brand that started the makeup revolution, has chosen Admedia to carry it’s tongue in cheek new advertising campaign.</description><pubDate>Thu, 9 Dec 2010 12:57:00 GMT</pubDate></item><item><title>JCDecaux Airport retains contract at London Luton</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/1092</guid><description>The 5-year contract with London Luton Airport Operations was awarded following a competitive tender.</description><pubDate>Thu, 9 Dec 2010 12:53:00 GMT</pubDate></item><item><title>Limited Space expands team following considerable growth</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/1091</guid><description>The company who offers a combination of large format static as well as digital networks within the premium mall environment has undergone significant expansion with its portfolio over the last 2 years.</description><pubDate>Thu, 9 Dec 2010 12:50:00 GMT</pubDate></item><item><title>Taxi Media officially opens state-of-the-art new nerve-centre</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/1090</guid><description>Taxi Media have unveiled a new state-of the-art Operations Centre at 100-102 Dunbridge Street, Bethnal Green.</description><pubDate>Thu, 9 Dec 2010 12:36:00 GMT</pubDate></item><item><title>Clear Channel 3D Special build marks launch of penultimate Harry Potter film</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/1089</guid><description>A spectacular 3D special build to promote Warner Bros’ Harry Potter and the Deathly Hallows Part 1 is being installed on the iconic Cromwell Road.</description><pubDate>Thu, 9 Dec 2010 12:30:00 GMT</pubDate></item><item><title>Taxi Media recognises excellence as new senior sales team takes shape</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/1088</guid><description>Taxi Media have appointed Laura Thompson from JC Decaux to the new role of Head of Agency Sales, and have promoted Lucie Smallwood to Head of Trading, another new role within the company.</description><pubDate>Thu, 9 Dec 2010 12:19:00 GMT</pubDate></item><item><title>BMW take ownership of Limited Space’s digital format to target men in malls</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/1087</guid><description>Ad HD network used to achieve digital coverage outside of London.</description><pubDate>Thu, 9 Dec 2010 12:09:00 GMT</pubDate></item><item><title>Clear Channel Expands Sainsbury's Estate Across the UK</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/1066</guid><description>Working in partnership with Sainsbury’s, the inventory has been updated and refreshed to ensure the best possible proximity for advertisers.</description><pubDate>Wed, 8 Dec 2010 14:59:00 GMT</pubDate></item><item><title>Virgin Media Named as the Launch Client for Admedia Bartalk Product</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/298</guid><description>The campaign aims to communicate the breadth, quality and value of Virgin Media’s Sports TV and the fact that it offers a TV package to suit every kind of sports fan.</description><pubDate>Wed, 24 Nov 2010 15:51:00 GMT</pubDate></item><item><title>ATM screens take the biscuit - to household shoppers at Tesco stores</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/297</guid><description>The digital ads for Cadbury Caramel, Cadbury Crunchie and Cadbury Turkish biscuits will run as a day-part campaign to create awareness of the new biscuits.</description><pubDate>Wed, 24 Nov 2010 15:46:00 GMT</pubDate></item><item><title>Digicom appoints Sam Fosbury to the position of Marketing Director</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/296</guid><description>In the newly created role, Fosbury will be responsible for developing and driving the marketing strategy as Digicom ramps up into its next stage of growth, when the focus will be firmly on the sales function.</description><pubDate>Wed, 24 Nov 2010 15:28:00 GMT</pubDate></item><item><title>JCDecaux awarded the advertising contract for Network Rail Managed Stations in the UK</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/295</guid><description>The contract covers advertising at stations such as Waterloo, Euston, Liverpool Street and Manchester Piccadilly and is expected to generate revenue of around £160m in the first five years.</description><pubDate>Wed, 24 Nov 2010 15:21:00 GMT</pubDate></item><item><title>New National Poster Medium Takes to the Road</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/294</guid><description>Posters in Transit has launched a national road media service that uses white vans to display poster campaigns.</description><pubDate>Wed, 24 Nov 2010 15:02:00 GMT</pubDate></item><item><title>NHS Binge Drinking Campaign Advertised on Admedia Bartalk Panels</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/281</guid><description>NHS Northampton utilised Admedia's Groove nightclub sites to promote their anti-binge drinking campaign aimed at 18-24 year olds.</description><pubDate>Thu, 18 Nov 2010 15:31:00 GMT</pubDate></item><item><title>atmAd Grows its National Screen Network with Addition of Bank Machine ATMs</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/280</guid><description>Close to 800 Bank Machine sites have been added to the atmAd network, increasing atmAd’s gross monthly audience reach to 55 million.</description><pubDate>Thu, 18 Nov 2010 15:23:00 GMT</pubDate></item><item><title>Sky Signs Advertising Deal with AMScreen</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/279</guid><description>Sky News and AMScreen have reached an agreement that will see Sky News become the exclusive news provider to AMScreen’s nationwide network of digital forecourt screens.</description><pubDate>Thu, 18 Nov 2010 14:50:00 GMT</pubDate></item><item><title>JCDecaux UK purchases certain Titan Outdoor assets</title><guid>http://www.outdoormediacentre.org.uk/outdoor_advertising_info/news/Latest_News/item/270</guid><description>JCDecaux announces that it has purchased certain assets including the retail and rail advertising business of Titan Outdoor Advertising Ltd, subsequent to the company being placed in administration.</description><pubDate>Wed, 17 Nov 2010 13:27:00 GMT</pubDate></item></channel></rss>
