Formerly the Outdoor Advertising Association, the Outdoor Media Centre is the trade body for outdoor media owners. This website is a resource centre for advertisers and their agencies who may be considering outdoor media campaigns. We are here to provide media planners with data, argument, audiovisual support and proof that the outdoor medium is effective.
Daren Rubins
PHD“you can create extraordinary connectivity and relevance”19/01/2011
Tracy de Groose
Carat “it creates something tangible, physical and visible, which is very important for virtual brands”19/01/2011
Steve Williams
OMD “I’m not sure we’ve seen half of what can be done ... it’s a massive opportunity to test and learn”12/01/2011
Nick Ashley
Mindshare “it offers a whole load of opportunities: flexibility, creativity, innovation, timeliness”14/01/2011
Sue Unerman
MediaCom “you can use it to be really specific about very local areas”19/01/2011
Steve Parker
Mediavest “the scale, the quality and the simplicity of out of home can be a real, complementary opportunity”19/01/2011
Mark Middlemas
UM“the results, the look, the feel, the spectacular nature of it were absolutely phenomenal”19/01/2011
Tony Regan
Initiative“flexibility, short copy deadlines, fast print schedules and distribution”11/01/2011
Ivan Pollard
Coca-Cola“the thing I love about outdoor is its power to work its way into your brain”20/01/2011
Stephen Farquhar
Zenith“we’re changing the nature of the message, digital screens are encouraging a degree of interaction” 19/01/2011
Lindsay Pattison
Maxus“it does fantastically well and we use it consistently and it is a really performer for us”30/11/2011
Guy Sellers
Total Media“it’s excellent for short punchy messages and that makes it great for launches”11/01/2011
Pippa Glucklich
Arena Media“niche and affluent audiences who are hard to reach through traditional routes such as television”21/01/2011
Marie Oldham
MPG“outdoor allowed us to create a sense of scale, of something really fresh and different happening”19/01/2011
Jim Marshall
Aegis20/01/2011
