Missing Person Update
The initiative supported by member companies of the Outdoor Media Centre, in which images of missing people are publicised on a network of digital screens, has delivered more success.
The latest figures, supplied by the Missing People Charity, show that, of the 9 missing people shown on the screens, only 3 people are still missing. This means 66% of people highlighted as being missing from home have subsequently been located.
In a further development, the Open Loop technology being used to publicise the missing people will allow the whole initiative to be ‘regionalised’ later this month whereby people missing from a certain area will be highlighted on screens within that area. In that 4 people can now be shown on digital screens across the country each week this should help to increase the likelihood of success in locating the missing people highlighted.
The value of the advertising space donated over the initial 12 week commitment is estimated at £1 million, with the campaign reaching over 10 million adults during the Olympics and subsequent weeks.
Recognising the importance of the outdoor advertising for missing people, a spokesperson for the police told the Outdoor Media Centre that “the billboards were a very useful tool and were a huge comfort to the families. Thanks again guys for making this possible”.
The campaign continues, with images continuing to dominate the landscape in London, Birmingham, Manchester and Glasgow. The 11 OMC members supporting the campaign are Mediaco, Ocean Outdoor, CBS Outdoor, Clear Channel, EYECorp, Primesight, JCDecaux, Amscreen, Outdoor Plus, blowUP Media and Forrest.
For more information, please contact:
Bill Wilson, Outdoor Media Centre
Ross Miller, Missing People
