Jaguar F-Type launched on T4media AdGates
Jaguar’s recent launch of the F-Type at Canon Street station was not only a fantastic example of a successful multi-media rail campaign, but also an exciting opportunity for T4media to run its first ever launch campaign for a motor brand on AdGates.
The campaign incorporated a variety of media formats, ensuring that Jaguar could effectively communicate with the affluent commuter audience at several touch-points throughout the station.
Jaguar utilised the various creative formats to highlight different elements of the new launch, which worked together to form a unique campaign.
Patrick Marcus, Brand Communications Manager at Jaguar commented:
“AdGates were chosen for the launch of the new Jaguar F-Type as they offered us the opportunity to do something different and complimentary to posters, wraps and digital signage, within the unique, impactful space of Cannon Street station. AdGates created a spark of excitement with an eye catching display of the F-Type's head and tail lights. The high quality finish really made the creative stand out and delivered the Wow factor that we required.”
“This is the first time that we have worked with T4media and we saw real value in the flexibility that AdGates provided. As an organisation they worked seamlessly with our creative and media agencies and we look forward to using them again.”
Andrea Davies from Spark44, the creative agency for Jaguar confirmed:
"The launch campaign for the Jaguar F-type was our first opportunity to produce creative for AdGates. The bespoke size and shape provided us with an ideal background for showcasing an alternative aspect of the new Jaguar model to those that we were using on more traditional poster formats."
"Several creative executions were combined to create the campaign and the AdGates really pulled everything together, enhancing the impact that the launch had on commuters using Cannon Street station. The high quality finish and superb service from T4media really made this partnership easy."
Greg Anyon, Marketing Director, T4media group concluded:
“We were delighted that Jaguar chose AdGates to launch the F-Type. While we have a strong portfolio of motor brands that utilise our AdNozzle media on a regular basis, AdGates provide a significant ABC1 audience which is a desirable demographic for a luxury marque like Jaguar. When combined with the creative opportunity, this activity demonstrated how a brand can effectively ‘own’ a station making it a hugely memorable launch campaign.”
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www.t4media.co.uk
